Company: Leadership Excellence Consulting launched its initial (and only) online presence years ago. The client-facing persona no longer accurately reflected or captured the brand. A central brand positioning was required to reflect their proprietary style and deliverable. This would then manifest in a powerful, visual corporate identity (logo, website design) and verbal expression (e.g., brand origin story, tone of voice and tag line).
Solution: Through discussions with clients and the founders themselves we found a relentless effort to seek an “epiphany” which would unlock leaders’ powers. The Brand Essence “Eureka Seekers” allowed the brand to embrace a bold new identity (visual and expressive) and a themeline “A Power Source for Leaders.”