Unite the States is a visual campaign with a big-hearted mission: To unite us in our humanity regardless of our differences in race, gender, political or religious beliefs, or socioeconomic status.
Nin Glaister conceived the idea after a heated debate between politically opposed family members during a holiday feast. With the belief that "World Peace Starts at Home," Nin decided to create a campaign that would inspire us to find common ground even when we disagree.
The study and practice of Graphic Design taught Nin the power of compelling visual and verbal communication. The brand's primary color Purple represents peace and understanding. The logo combines the calm stability of blue, and the fierce energy of red, that symbolize the 'us' and 'them.' The slogans used are meant to inspire each one of us to be our better selves.
September 19, 2019
CATEGORY Branding , Strategy , graphic design , target insight , Brand Strategy , Packaging , logo design , websitedesign