Spencer Thomas Group is a Professional Services firm in Portsmouth, NH. They needed a new brand image to reflect their growth from small, family-owned recruiting business to a global company offering comprehensive business solutions. The rebrand mirrors both STG’s evolution as well as a vision for its future. Shine was engaged to give the brand a visual make-over as well as conceive tactical ways of positioning them as a thought-leader in their industry. The new STG logo is the cornerstone of the rebranding efforts. The three triangles represent the three core pillars that underpin STG’s business; Business, Innovation and Resources. The logo’s simplicity reflects the order, consolidation and seamless ‘flow’ STG brings to its customers.
Our engagement with STG extends beyond the brand redesign. We service their marketing needs on an ongoing basis with thought-leadership white papers, social media updates, e-blasts and events planning.