Snypr crosses actual lacrosse practice with virtual gaming. Founded by 4 collegiate Division 1 athletes and Pro players in Silicon Valley it combines hardware, software and gaming all in one. The Snypr device attaches to the end of any lacrosse stick and records ‘wall ball’ time so players can use practice time as real-time ‘game time’ with their team mates. It is also a tool utilized by coaches to measure their players’ efforts. Our job was to design an identity that would appeal to both the hardcore Lax Head as well as the teen gaming market.