Shine on Burberry

When Angela Ahrendts took over the reins of Burberry's dusty brand she was surprised to note that not one member of her 60 something global team gathered for a strategic planning meeting was wearing its distinguished trench despite the damp...

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A Purposeful Brand Mentor

If ever there was an award for the "Lives Life to the Fullest" in the branding world it would have to go to the Jeep Wrangler. It ticks so many boxes on the list of requirements. It's out, loud and proud; there is nothing shrinking about it. Big...

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