Julie Newton Cucchi

Julie began her career as a copywriter and then Creative Director at global ad agencies, chief among them, Ogilvy & Mather. She won numerous awards for her work including Clios and One Show. Her interest in consumer behavior and brand response lead her to Faith Popcorn’s BrainReserve where she was Creative Director and Chief Strategist helping Faith write her book, Eveolution: The Eight Truths of Marketing to Women. She then joined a pioneering brand consultancy, The WAY Group, as Head of Strategic Services and in 2002, co-founded 98pt6. Julie graduated Summa Cum Laude from Princeton University with a B.A. in English Literature and Romance Languages. Julie is passionate about driving towards deep consumer insights which then animate a proprietary and powerful brand strategy. She is known for both for her strategic vision and for her rigor in its ultimate creative application as the brand comes to life.

Recent Posts

Turn Your Insights Out

To the average Gourmet reader, it was a behind-the-scenes article about a beloved restaurant. To someone trawling for brand morality tales, it was pay dirt! The subject was Danny Meyer, the New York restaurateur. In 1994, to extend the success of...


Recent Posts